Vegemite | The Integer Group® Australia

Elevating an Aussie icon

Vegemite

Inspired by Vegemite

When Vegemite came to see us they had a simple problem. Aussies' favourite breakfast spread staple was being pushed more and more to the back of the cupboard and adults were no longer reaching for it. So we reframed the product's usefulness from spread to utility, placing it as an ingredient in surprising and aspirational spaces – and watched sales soar.