Hahn came to use with a real challenge:
To sell 0 Alcohol beer.
After some deep digging we discovered the shift from full strength beer to light beer had multiple beneficial layers, from one's health to being able to enjoy a midweek beer without it impacting on a busy life. With this in mind, we created the 0.2 ADVANTAGE (0.2 STD drinks per beer). We brought this to life everywhere a beer would be epic but the alcohol wouldn’t work – like in offices, shopping centres and on/off premise.